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Arflex & Aspesi


Client: Arflex & Aspesi
Location: Via Montenapoleone, 13 Milano, Italy
Period: Milan Design Week 2012 & 2011
Deliverables: Artistic & interior concepts, furniture, wallpaper, project oversight and execution.

MBC_Arflex-11.webp
 

Il mondo è piatto

The world is flat is a project that shows that we can be visually manipulated - and makes evident how easily we can be fooled. The installation plays with our perception of things - and with our perception of reality. Furniture triggers and stimulates the thoughts and encourages the brain to work, this is when pure visual information encounters controlled ratio. Nowadays it is hard, at times impossible, to tell what is real and what is not. is it real what our eyes see? Or is it real what we see after our brain edits what we see? Fast digtal distribution serves to a trend where the visual image of the object is almost more important than the real piece itself.

 
 
At the end it is all perception and depends on your point of view. In the light of the forceful occurrences and destruction in the world it seems that it is an urge to change the world – or to slit this one open and just step into another one, a better one, a fairer one.
 
 

Arflex historic design pieces from Roberto Menghi, Cini Boeri, Mario Marenco and BBPR always inspired us because of their freshness and originality. We love to collaborate with our friends at Arflex , since we share a similar understanding of design.

 

Next Project ⟶

Campari Lounge